Global Financial Crises not just for grown-ups
What does the Global Financial Crises (GFC) mean to you? Well, probably a lot. You have probably been following the stocks, the interest rates, the stimulus packages; you are probably concerned about...
View ArticleWhat is your “freesumer” business model?
Saw this Kutiman music video flying around twitter last week, it’s amazing, not just for the concept but because I think it encompasses some of the key pillars of youth marketing – it’s creative,...
View ArticleGen Y Mocks Twitter Users: The walled-gardens of social media
This is pretty much truth – not all social media sites are created equal. Well, maybe a bit more accurate to state that not all social media sites were created or used with equality of purpose. So,...
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10 Things Millenials Could Teach CMOs About Marketing
I am a firm believer that understanding and listening to Gen Y, millenials, youth or whatever you call them is not about just reaching that demographic. Rather it provides valuable insight about the...
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The real insight from 15-year Morgan Stanley intern – LISTEN
Yesterday it made international news that a 15-year old intern at Morgan Stanley has “shocked the industry” by reporting on the “real” media consumption habits of teens. By around the world – I mean...
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